User Acquisition

<div class="content-intro"><p></p> <p><strong>Ambition Needs a Place to Grow.</strong></p> <p>At Playtika, we create mobile games enjoyed by millions worldwide.</p> <p>Combining the scale of a public company (NASDAQ: PLTK) with the speed and ownership of a startup, we are a global leader where innovation, data, and creativity shape the future of entertainment.</p> <p>Here, your ideas matter, your decisions impact products, and your growth is supported across global studios.</p> <p><strong><span data-contrast="auto">Bring your hunger where it belongs: at the front of the pack.<br><br></span></strong></p></div><h2><span class="ng-scope">Responsibilities: </span></h2> <ul> <li>Create and implement a comprehensive paid media strategy for UA activities.</li> <li>Stay updated on marketing trends and best practices, while combining the latest insights and data, continually refining our marketing messaging.</li> <li>Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).</li> <li>Work with creative teams to create visually appealing assets.</li> <li>Collaborate with product teams, community managers and other studio departments.</li> <li>Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.</li> <li>Develop an efficient growth process, including new partner onboarding and ongoing relationships.</li> <li>Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.</li> </ul> <p> </p> <h2><span class="ng-scope">Requirements: </span></h2> <ul> <li>3+ years of experience as a User Acquisition Manager/Media Buyer.</li> <li>Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.</li> <li>Ability to lead projects from A to Z with a positive "can-do" attitude.</li> <li>Experience working with Appsflyer / other MMPs.</li> <li>Great communication and collaboration skills.</li> <li>Proficient with Excel - a must.</li> <li>Bachelor’s degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage.</li> <li>Fluent English.</li> </ul> <p> </p> <p> </p><div class="content-conclusion"><div id="requirements"> <p>Subject to applicable laws, we may use artificial intelligence (AI) tools to assist our recruitment t